I help startups and scale-ups launch digital systems and drive B2B growth.
I am a startup co-founder and B2B growth strategist based in Addis Ababa, Ethiopia. I play a central role in landing commercial software contracts, building strategic corporate partnerships, and translating client objectives into actionable product initiatives at WELEBA Technology.
By bridging the gap between enterprise client needs and software engineering teams, I manage go-to-market campaigns for high-concurrency verification gateways, cross-platform super-apps, and municipal service platforms.
Featured Campaigns & Projects
EcoGuard Campaign
Environmental Partnership & Municipal Scope Translation. Managed client requirements and project scopes with city environmental agencies.
CO-FOUNDER & BUSINESS DEVELOPMENT LEAD
Weleba Auth Campaign
Enterprise Identity Verification & KYC API Licensing. Onboarded commercial banks and microfinance institutions onto high-concurrency verification gateways.
BUSINESS DEVELOPMENT LEAD
Black Diamond Super-App
Marketplace Monetization & Automotive Vendor Partnerships. Formulated commission margins, vendor onboarding models, and launch logistics.
CO-FOUNDER & STRATEGIST
Zenbil E-Commerce Case Study
E-Commerce Feasibility Audits & Hackathon Pitching. Conducted market validation studies and secure 2nd place in the Tourism & Technology Hackathon.
STRATEGY CONSULTANTA proven record of landing contracts and driving growth
I play a central role in landing commercial software contracts, building corporate partnerships, and translating business objectives into functional systems.
- B2B sales pipeline operations and lead generation
- Stakeholder alignment and requirement mapping
- Contract structuring and SLA negotiations
- Go-to-market strategy and campaign execution
- Cross-functional team coordination and translation
- Market validation and regional entry audits
Delivered through experience, not theory
Over the past years, I've managed GTM campaigns for high-concurrency verification gateways, cross-platform super-apps, and municipal service platforms.
- Co-founding WELEBA Technology and leading its B2B operations
- Onboarding microfinance and commercial banks onto verification APIs
- Designing marketplace models and automotive partnerships for Black Diamond
- Placing 2nd in the regional Tourism & Technology Hackathon
- Bridging enterprise client needs with technical engineering teams
The Startup Growth Engine
Most technology startups struggle to cross the chasm from product-build to commercial contracts. My startup growth engine connects:
- Market-fit validation & regulatory compliance alignment
- Structured B2B sales pipelines & client acquisition models
- SLA design & transactional API pricing structures
Ebisa bridges the gap perfectly. He took our complex regulatory compliance demands and translated them into clear engineering tasks, while structuring a licensing model that worked for our budget.
Ebisa's ability to navigate municipal bureaucracy and align public stakeholders was critical for the launch of EcoGuard. He is a phenomenal business leader.
If you want to coordinate tech project requirements, structure go-to-market strategies, or discuss B2B growth partnerships, let's talk.
Looking to build strategic corporate partnerships or explore business development opportunities in East Africa? Send a message directly or connect via my active profiles. You can also download my printable Resume CV (PDF) for your records.